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About Erin Trafford

I am the creative force behind DIY Passion; a home and lifestyle blog established in 2012 and based in Nova Scotia, Canada. I still pinch myself every time I get to say this is my full-time job – because working on this passion project has never, for a moment, felt like a job. The road has been long and winding and the journey has been INCREDIBLE.

I started my professional career as a broadcast journalist, working as a radio and television news anchor in cities across Canada from 2006 until 2014, when I decided to pivot, take a leap, lean into my intuition and go it alone. I decided to follow my passion for being real, honest and building a life on a foundation of calm confidence and not the constant climbing of the corporate ladder.

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Now each week, I still get to tell stories – but they are stories I hope help my readers find confidence and courage in themselves to tackle whatever challenge they might be facing, from a DIY, to parenting, to overcoming the many stumbling blocks faced by women entrepreneurs in today’s business climate. 

Interesting tidbits about me?

  • I am born on the Winter Solstice right at sundown. A psychic once told me I am ‘cosmically charged’.
  • I am a proponent and practitioner of Alignment and Flow and as such I don’t believe in ‘goal setting’ but in creating space for opportunity and magic. People say I’m woo-woo and it doesn’t bother me.
  • My first gig on the radio was in Toronto when I was a 16-year old intern and I got to report on the Eminem concert and it was rad.
  • It still blows my mind that I’m a Mom and a wife because I love my family so much it feels like it can’t be real.

DIY Passion | My Anchor

Like any living entity, DIY Passion has evolved and grown over the years. It began as a simple DIY blog, focusing on simple projects, crafts and decor, and has morphed into a hub for everything DIY – creating happiness, finding joy, building a business and developing the courage to tackle projects head on.

Over the years, DIY Passion has developed a solid readership of tens of thousands each month; an audience that connects with my real life portrayal of family and self and who look to me for trusted advice and honest experiences.  My blog is my happy place. It’s where I go to feel connected. It’s a living, digital extension of me.

DIY Passion has been featured around the Internet in dozens of online publications, including About.com, HGTV.com, Apartment Therapy, Hometalk, Better Homes and Gardens and more. As a blogger and influencer, I have worked with large Canadian and American brands such as Kent Building Supplies, Minwax, Black+Decker, The FAT Paint Company and many more. I have done numerous mainstream media appearances on radio, CTV and Global Television.

In 2017, DIY Passion the blog was taken in under the DIY Passion Media umbrella as the flagship and anchor. Most recently, DIY Passion was nominated for The Coast’s Best of Halifax Awards. As of January 2018, DIY Passion has average 60K average monthly page views, 5100+ followers on Facebook, 4100+ followers on Instagram, 10K+ followers on Pinterest.

Want to work with me? Drop an email to [email protected] Send me your best pitch! 🙂

In The Storyhouse | My Voice 

Another passion project that has grown into a hub for conversation and authenticity, In The Storyhouse is the Podcast arm of DIY Passion Media. Launched in September 2017 with Co-host Jennifer Flores of Rambling Renovators, In The Storyhouse quickly rose to be one of Canada’s most listened to and respected podcasts about life as a digital entrepreneur, blogging and social media marketing.

The mantra of the show is ‘heart versus hustle’. We ask questions about the true impact of social media, what it means to be an ‘influencer’, how operating in a digital space makes us feel and what success looks like in this age of 24-hour constant connectivity.

Lauded for its insights, thoughtful dialogue and provocative guests, In The Storyhouse reaches an average audience of 800 listeners each week (as of February 2018) and averages 3.5K downloads monthly.

You can listen to In The Storyhouse here.

Interested in the show? Want to pitch us a guest topic or a sponsorship? Get in touch with me at [email protected] and put Podcast in the subject line!

 My Family | My Reason

I met my husband in a record store in 2009. Yes. You read that correctly. It was like something out of a romantic comedy except without the pay checks or cool wardrobes. After dating for four years and buying a small condo in the city together, we finally got hitched and bought a house in the suburbs right beside the Atlantic Ocean in June 2013. We share our wonderful life with our two kitties, Louie and Zuzu and our 14 year old rescue “puppy”, Buddy. (And in 2016, we added a tiny human to the mix! Little Bird (LB) is our sweet baby girl.)

Buying a Small House
Buying a Small House

The Projects | My House

We searched for ‘THE’ house for almost 18 months. When we walked into this semi-detached, 3 bedroom, 3 bath diamond in the rough – we both INSTANTLY knew that we could polish it into something special. It had a very over grown garden, both in front and back – but Dan is passionate about all things green and growing and vows to tackle that space to make it fun, inviting and thriving. The interior was beyond dated, sporting textured wall murals, painted faux brick walls (not chic), tole painted clouds on the kitchen ceiling and rough and tumble bead board wainscoting – but I knew my creative visions and love for ‘storing things in plain sight’ could bring this house out of the ‘crafty 80s’ and into the ‘hipster’ Millennium. The negatives were heavily outweighed by the wonderful light in the space, the lay out of the actual rooms and the lot the house is on. SOLD.

Our house is now our castle. It’s where we celebrate victories and suffer defeats as we DIY our way to making it our own.At the Halifax Airport

Since we’ve been in this house- watching and experiencing, documenting and celebrating the ways in which we are building our lives together- my philosophy has become one of unabashed positivity. I believe there is always something beautiful to be seen; we just have to have the courage to create space to let it come to us.  Living with this mantra has allowed me to continuously create DIY Passion from a place of extreme honesty and happiness and flow.Air Dry Clay Rustic Photo Board

So while I by no means am an expert, I am honest in my portrayals of experiences. I hope that translates through the computer screen to you! To sum it up, this isn’t a blog that will tell you what to do or even how to do something, but rather simply a place where I share ‘how it’s been for me’. 

Now – where’s that paint brush? 😉



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8 thoughts on “About

  1. Hi there! I really appreciate your support and your subscribing to my blog! I have recently made the switch to a self hosting site, and unfortunately my followers did not make the switch with me 🙁 I’d love it if you could visit my new site and follow me! Thank you for supporting Domestic Superhero! http://www.domesticsuperhero.com

  2. You guys are too cute! I am excited to find a blog by fellow Canucks! It makes it easier to find the things I fall in love with. I’m looking forward to following along. 🙂

  3. Adorable story and really inspiring tale of how your online life flourished. I loved your honest expression of your philosophy about this blog. Being a like-minded couple you have started this together and have brought it to the top of success, I am falling short of the praising words for both of you working together as a life partner and as a ‘team’. I have already liked your Facebook page and have subscribed to your newsletter.

  4. “there is goodness in every situation and in every person” may I please have your permission to write out and put this lovely phrase on my fridge to start off each morning …. you two are just beyond DELIGHTFUL and a real hoot to follow along with …. keep up the good work !!
    I too hang out at Martinique beach, its a great place to have your heart and soul refreshed.
    Enjoy the SONshine, Jayne

  5. I am so excited to find a blog from here in Halifax that related so will with my situation. I also have a 3 bedroom semi-detached home with all the fixings you have described. I am looking forward to reading your journey and getting inspiration and ideas from it.

    – Eleanor from Metro N.S.

  6. Erin! Seriously, I connected with every single word you wrote. It sounds like we have similar stories in so many ways. Though meeting your husband at a record store is much more rom-com than meeting at a small town “octoberfest”
    When we walked through the doors of our home we knew it was the one for us. We just knew this was the one. It’s kind of a weird feeling hey? Stuart and I looked at eachother just knowing what eachother was thinking. I’m always dreaming of different things to make this tiny space work for us, and Stuart’s always helping me along with the DIY’s. We have always dreamed of building a house, but we have kind of decided we can’t leave this place! Our heart and soul has gone in to everything. Even down to each tree we have planted.
    I think we should be friends, I’ve decided. Too bad we are a little too far away for a coffee date! 🙂

  7. Love the story of your start-up. Is there any better place to be living than along the Atlantic in Nova Scotia? I’ve been browsing your DYI’s and enjoying your adventure and your podcasts.

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